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Coca-Cola to Dive Sparkling Water Craze

Coca-Cola is launching a flavored seltzer brand subsequent year to compete with manufacturers like La Croix and Spindrift within the saturated sparkling water category.

AHA, the bubbly new drink, will hit shelves in March with eight flavors similar to strawberry with cucumber, apple, and ginger. There can even be two caffeinated varieties: black cherry and coffee, and citrus and green tea, which include 30 grams of caffeine, barely lower than a can of Coke, the corporate introduced Thursday. The price point for AHA can be according to La Croix and Bubly, which range between $3.69 and $3.99 for a six-pack.

The sparkling water category has attracted a cult-like following of customers on the lookout for higher-for-your beverage choices with all-natural components as alternate options to sugary soft drinks like soda. And beverage brands have discovered methods to interrupt into the exploding $4.2 trillion wellness industry. Coke’s sparkling water launches come after PepsiCo. They have rolled out Bubly, its line of sparkling water with zero-calories and no artificial flavors and sweeteners, last year.

More beverage manufacturers have been following the La Croix model in recent times. The brand is a retro Costco staple from the 1980s that was rebranded as a lifestyle product. La Croix’s advertising and marketing campaign featured its neon-colored cans on social media platforms like Instagram and through partnerships with music festivals like Coachella. The fizzy water was even featured in pop artwork exhibits. The company’s net gross sales had been $244 million in 2017, up from $203 million the previous year.

Sales of Coke North America’s sparkling water portfolio, anchored by manufacturers like Dasani and Smartwater, were up 27 % in 2018, in accordance with Nielsen. AHA will exchange Dasani Sparkling, which has been available on the market since 2014, Coca-Cola stated.